Below are practical tips for sharing the value of this event with your Board or supervisor to justify your attendance.

1. Directly connect your professional development and your organization’s goals to I.C.E. Exchange education.

• Review the 2024 Session Schedule (available mid-June) and identify specific session that best meet your goals. Share this with your leadership or supervisor.
   
• If you are applying for or maintaining your ICE-CCP or your Certified Association Executive (CAE) credential through ASAE, communicate this event will allow you to earn credit.

2. Emphasize how your entire organization will benefit from your attendance.

Consider what you can do to involve your team members to maximize your organization’s return of investment.

• Customize I.C.E.'s sample action plan to a) track all of the knowledge resources you will acquire and b) identify how you will directly apply the information to your role.
• Ask your colleagues about their emerging needs. Visit the Innovation Hall (Exhibit Hall) to bring back contacts and information on products and services that can save you and your team valuable time and money.
• Share speaker handouts with your colleagues, and hold a lunch and learn to dissect the new or applicable concepts.
• Volunteer to present on key conference themes and/or host a Q&A with your department.

3. Provide the conference information and cost considerations in one place.

Customize our sample letter which summarizes how the conference will help you advance your professional development, make valuable networking connections and improve your organization. Customize the communication to break-down the specific costs and outline the anticipated return on investment.